Studio Church
Studio Church is the creative playground of bronze sculptor James Church. Back in 2006 I helped him find his first professional identity. The final logo drew inspiration from the color, vocabulary and dramatic environment of bronze casting.
By overlapping the “O” in Studio and the “C” in Church I arrived at a representation of the circular kiln with its opening into the cavity where the masters are fired. Fire and steam became optional design elements in a flexible system for branding anything from stationary to t-shirts. Word play became a part of the brand tone as I repurposed sculpting terms in ways that are fun for art patrons. “Pour artist.” was James’ favorite and adorns the back of his business cards. The sculpture he made for me still adorns my studio desk.
Scope
- Logo
- Business Cards
- Letterhead
Logo System
Bronze casting is a process heavy art form. Sculpting starts in clay. The clay form is used to construct a mold. The mold is used to shape the bronze. Final details and texture are then worked into the bronze. I wanted the logo to honor the idea of process with a system that can be reduced from full mark, to the steaming “o”, all the way down the steam and a lick of flame.
