Baked Wright
Claire Wright is a local star baker specializing in parties, family, and work events. While everything is literally homemade, she wanted a logo that looks professional on aprons, boxes, and accessories. After some research and exploration, I helped her transition away from the name “Claire’s Tasty Treats”. Demonstrating that the other half of her name provides a catchier solution, we landed on a name and logo that elevate her brand to match her energetic, high-speed, and fun personality.
Scope
- Naming
- Logo
- Apparel
Logo
For the logo an enterprising hummingbird has mistaken one of Claire’s beautiful cupcakes for a flower. The early bird didn’t get the worm but did get a sweet reward — just like Claire’s customers.
Logo Development
Evolving through names during the sketching stage led me to the idea that the floral decoration on a cupcake might look so tasty that even a hummingbird would be drawn to it.
Envisioning Applications
Claire enjoys the gold standard in marketing — word of mouth. As her business grows, she’s ready to help spread the word with tasty merch and gifts for repeat customers.
