Saint Paul Bicycle Coalition
One of the things I was able to contribute as a member of the Saint Paul Bicycle Coalition was a new logo, some photography and a website. I always find it rewarding to align my design work with the cycling community that has been such an important part of my life.
Scope
- Logo
- Website
- Photography
Logo System
The SPBC works with cyclists, the public, and government to advocate for safer bicycle infrastructure. For this logo, I was seeking to put a spin on the concept of a governmental seal. The Capitol building represents Saint Paul as the state capital and the focus of the coalition’s efforts to improve cycling infrastructure and awareness. There are 17 teeth on the sprocket, representing the 17 neighborhoods in the city. For flexibility, the logo system includes vertical and horizontal arrangements as well as a single-color option.
