KSR
Creative
Krista Skjold-Robbins is a strategic storyteller, writer and presentation expert. After 25 years writing and crafting corporate communications, Krista struck out on her own in 2024 to extend her services to a wider variety of clientele. While she focused on building her business and client-base, I was able to design an identity to help her stand out and stay top of mind.
Scope
- Logo
- Brand Book
- Swag
Logo System
Brightly colored cards in the 16:9 ratio of aPowerPoint slide provide a platform for conveying a feeling of energy, forward motion and creative unexpectedness that represent Krista’s personality and professional approach. An optional background “scribble” element symbolizes the chaos she often steps into ahead of an important presentation that she resolves with her clear thinking and polished slide decks.
Logo Development
While it’s important to end up with pixel-perfect production files, it’s also important to start with the messy work of concepting to ensure the meaning goes much deeper than the style. Conversation, research, pencil and paper pave a pathway to context AI will never find.
Brand Book
A brand book should be right-sized for the need. Sometimes they are heavy on measurements and application constraints. Other times — particularly when a business is just starting — they serve as a tool to crystalize the business vision and brand tone. Keeping it focused helps it coalesce quickly and as an efficient use of the budget.
Desk Candy
That moment when someone starts to prepare for (or in many cases panic about) an upcoming presentation is an important one for KSR Creative. Being top of mind in this moment means being top-of-desk. I created a design for colorful mugs featuring the logo and a series of musical verses featuring the word “slide” to position KSR Creative physically and emotionally within arms reach when help is needed. Coasters are a terrific desk top compliment to mugs and business cards are always a good idea when attending conferences or meeting potential clients.
Success Story
In addition to building the KSR Creative brand through thought leadership on LinkedIn and social media, Krista is busy creating presentations directly for clients, and branching out into workshops, creating social media assets and even an escape room for a UnitedWay retreat that supported middle school girls.
“OMG Todd you are REALLY good at what you do, and I love all of these. I also cannot begin to tell you how much I appreciate all the thought and creativity you put into this. Seeing this stuff makes all of this feel a little more real and professional and frankly, exciting.”
Krista Skjold-Robbins
Founder KSR Creative