Client +
Bejeweled

Situation +
Identity and stationary system for a local Minneapolis craftswoman making custom jewelry.

Result +
The identity I developed can be used with the full logotype and mark or just the mark alone. The capital B of the mark is formed by the looping, organic curls of jeweler's wire strung with stones. Marilyn DeCarlo is developing quite a following. I'd like to think the logo helped, but I'm pretty sure the jewelry deserves the credit.