Client +
The United States Marine Corps.

Situation +
The Marines need to speak effectively to a new generation to meet their recruiting mission. Significantly different from the GenXer's preceding them The Millennial Generation demands a media and message tailored specifically to them.

Result +
We created a CD rom that is the digital version of experiencing a Marine's personal bulletin board to illustrate the richness of life as a Marine. Tony, based out of San Diego, CA is a real Marine and it is his experience that makes the digital experience so convincing and realistic. We packaged the results on a mini CD with custom packaging and it has been wildly successful. 2 million copies have been made and several awards have been won. Most recently a Silver Pencil in the 2004 One Show and was selected for an AIGA Exhibit A award.