Client +
HealthNexis provides a way for hospital administrators to purchase supplies on line from the three largest medical supply vendors in the United States and makes it easier than traditional methods by creating a Universal Catalog and identification system.

Situation +
Imaginet was selected to build a web site, and two content management applications. However, unhappy with the creative done by their branding agency Healthnexis gave us a weekend to propose something that would knock their socks off. They went barefoot over my design and we were rewarded with the design business.

Result +
In addition to the victory of simply winning the business, the public site was awarded a Finalist Certificate in "The Globals 2001 - The Best in Healthcare Communications Worldwide" Sponsored by The New York Festivals. Happily for the client but sadly for my design work; HealthNexis has been acquired by GHX and while the CMAs are still being used the public site is now down.