Client +
ADC (manufacturer of broadband hardware)

Situation +
As the Creative Director for the ADC project my job was to coordinate a design team spread out over three locations. Through several innovative exercises and a thorough Creative Strategy I was able to motivate my team to create some tremendous work. Using a "no surprises" methodology for incorporating the client into our process we arrived at a design that managed to meet wide ranging requirements that occasionally felt like the proverbial rock and a hard place.

Result +
Web based revenue jumped from $107,000 in 2001 to $750,000 in 2002. Not only that but this site was awarded the Web Marketing Association's Standard of Excellence WebAward. ADC.com has also been favorably recognized by Jacob Nielsen and is featured in the Nielsen Norman Group's January 2003 report "Usability Return on Investment".

Link +
adc.com
Site has subsequently been redesigned.